Valle Crucis


Explore Some Of The Best Places From Around The Country


Nestled in a secluded mountain valley, you’ll discover a place Charles Kuralt calls”…a destination.” Mast General Store in Valle Crucis. Outfitting the Appalachian since 1883 with traditional mercantile goods, comfortable clothing, rugged footwear and quality outdoor gear for all mountain seasons. Warm up by our potbellied stove, mail a letter at our antique post office, and discover why some times are just too good to leave behind. Original Store/Mast Store Annex, Hwy 194, Valle Crucis. Also, King Street, Boone.


A 28 Community park running along the banks of the Watauga River, the Park is filled with multiple playgrounds, picnic areas, athletic fields, and walking trails. It is located directly behind the Mast General store Annex.

Watauga River

The Watauga River flows from the base of Grandfather Mountain, 78 miles into Watauga Lake in Tennessee. The Watauga River’s clear waters run cold out of the high elevations and are filled with trout.

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